The Launch of the new iPhone app in Locks Heath!

Here at LocksHeathPeople we are rather excited to announce the launch of our shiny new iPhone app.

You can download it for free on http://itunes.com/app/localpeople.

This app will allow you to access LocksHeathPeople content wherever you are, so you can find out where to go and what to do in Locks Heath while on the move. Get relevant local news and event information sent right to your phone!

On top of that, the app has extra clever, handy features: for example you could use the ‘top places nearby’ feature and it will recommend all the best places where you are, wherever you are, right now.

There are lots of reviews of restaurants, pubs, hotels, tradesmen, shops and services so you need never get caught out. It is the equivalent of carrying a huge, opinionated directory in your pocket.

In our excitement we also got to thinking, what is Locks Heath’s take on technology? Are we Locks Heath-tonions riding on the cusp of the digital mobile revolution? And if not, why not? Looking at the growth of other online phenomena, the stats simply astound. Over 200,000,000 searches are made on Google in one day; 20 hours of video are uploaded to YouTube every minute; £534,000,000 was generated from UK e-retail in one day last year; the number of unique URLs in Google’s index has exceeded 1 trillion. How many noughts is that – anyone?

By comparison, downloadable apps by mobile internet is in its infancy, but unlike natural evolution it doesn’t take aeons for the digital embryo to adapt, infiltrate and dominate the species. Mobile phones have been offering richer internet experiences model on model for years, notably by increasing mobile internet speeds through the advent of 3G, and high-speed downloads accessible via mobile broadband. But it took the iPhone to really capture our imagination about what we can do with our handsets, and to spawn the boom of the ‘app’.

So, LocksHeathPeople, let’s see if we are representative of these stats:

 Do you already own a new-generation touchscreen smartphone / iPhone? - Apparently about 8 percent of consumers have one, but 16 percent intend to buy one next time. So if you don’t have one already, do you plan to upgrade next time round to a smartphone?

Are you a 25 to 34 and male? – Because if you are, apparently you are 134 percent more likely to have an iPhone than the rest of us.

And for everyone that is holding on dearly to their fated old handsets, do you use them to browse the internet or are you happy with good old fashioned texting and calling? If you are, then cherish it now, because you will soon be in the midst of a mobile revolution.

Source: Stats are based on the TNS Technology survey, found here.