'Electronics envy' causes competitive Southampton residents to needlessly replace their tech for new

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By KatieLHenry88 | Thursday, February 20, 2014, 09:53

Although Christmas is now just a distant memory, many people are still rushing to replace their old technology. Whether computers, phones or

games consoles, new purchases are causing people to experience 'electronics

envy' – the strong desire to replace their technology based on being shown off

to by family and friends. The study by computer upgrade specialists Crucial.com  showed that 60% of people in Southampton would

buy a new item if they were shown a new purchase by someone they knew.


items people were most keen to buy new due to electronics envy were mobile

phones, specifically smart phones, which made up 36% of new purchases fuelled

by electronics envy. Computers were also very popular, with 15% of people

looking to buy new models as a result of their peers doing the same.

Televisions were the third most bought item, with 13% of new purchases. If a

product breaks or becomes faulty, almost half of people surveyed (48%) said

they would buy new rather than get it fixed.


upgrade specialist Roddy Mclean says "people tend to buy new products rather

than fix or upgrade old ones - they are excited by new technology, especially

if a friend or family member has recently bought new. However, people needn't

spend so much money – a simple memory upgrade for a computer, for example, can

be installed in minutes by anyone who is having issues".


the findings of the research, only 5% of those surveyed claimed to feel

negative thoughts towards their friends or colleagues who bought new tech. It

seems that the tradition of keeping up with the Joneses is still prevalent in

UK culture, although interestingly, 33% of people surveyed admitted they would

buy new as soon as a better model became available.



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